Driver Evaluation
This service offers to evaluate drivers based on their driving behaviour promoting safety and fuel efficiency
About Driver Evaluation
Driver Evaluation breaks down drivers driving into different parameters like speeding, idling, hill driving etc. It helps fleet managers to get a overall view about driver behaviour and drivers to get personalised tips on how to improve their driving
ROLE
UX Designer
TIMELINE
Jan 2023 – Nov 2024
LOCATION
Södertälje, Sweden
challenge
Driver evaluation is a product for fleet managers High churn and low trust in an outdated evaluation model, limiting adoption and product growth.
process
By speaking with fleet managers, drivers, and internal stakeholders, I gained a deep understanding of how bad the onboarding is. Evaluation model and cohesion were also findings during the interviews.
I then turned insights into clear problem areas and collaborated with cross-functional teams to explore and prototype potential solutions.
Through continuous testing and feedback sessions with different markets globally , I refined the concepts to ensure they were both valuable to customers and aligned with business goals. This approach helped create more trustworthy, user centric experiences for Driver Evaluation.
Outcome
In the end we were able to simplify what data and information should the users focus on and when ! Simplifying the design and removing uncessary clutter we achieved addition by subtraction
