Flygkraft
Defined the brand and communication system for an early-stage energy startup, translating complex battery technology into a clear, investable narrative
About Flygkraft
Flygkraft is a startup having expertise in battery storage technology
ROLE
Brand Designer
TIMELINE
Mar 2021 – May 2021
LOCATION
Jönköping, Sweden
challenge
An early stage tech startup which lacked a clear identity and struggled to communicate its value to their stakeholders and investors.
process
Defined brand strategy and visual identity from the ground up
Translated complex energy language into a clear, structured narrative
Designed a cohesive system across logo, typography, color, and communication
Created investor-facing materials to support funding and credibility
Outcome
Enabled clearer communication of product value and vision
Supported investor conversations and funding efforts
Established a confident, scalable brand foundation
